A Signaling Model of Online Advertising and Searching
نویسنده
چکیده
Information asymmetry makes it difficult for sellers and buyers to know better of each other’s states. How online advertisement can be useful for buyers to judge the quality of the products is a crucial issue for companies who rely on banner-ads business models. This paper provides one answer and articulates the conditions that advertising can indeed be a signal of quality.
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تاریخ انتشار 2001